Interesting Content is a London-based video production agency which is currently patenting their pending technology named ‘SmartAd!’ to know what content their client’s [...]
In 2013, my company, WordStream, was named to the Inc. 5000 for the first time, ranked No. 184 of the 5,000 fastest-growing private companies in the U.S. We’ve also appeared on this prestigious [...]
There’s one thing all ecommerce sites have in common. You have to click a button to select the items you want to purchase. But the text labels on the buttons aren’t always the same. Some sites [...]
8 things you should keep in mind when practising integrated marketing communication: 1. There is no online and offline communications. There is only good quality or poor quality of [...]
I thought my ideas of how people interact with interfaces were pretty advanced. I was wrong. I thought sketching out an idea for ages before producing it in a prototype would mean a user wouldn’t [...]
The question your potential customers are asking themselves "What's in it for me?" (WIIFM). You may not knowingly think that, but that's how your brain works. Blame evolution. Asking yourself [...]
In September, a new Apple Store opened in Brussels. But this is not your typical Apple Store you’d find at the mall.